insert cost/benefit breakdown
for $XX you get x sponsored social posts, x ad inserts, x website ad running for xx days... ???
Why podcast ads?
Podcasts are a relatively untapped medium for advertisers. They offer a huge potential for brands to target diverse audiences in personalized and engaging ways.
Advertisers save on costs when podcasts hosts produce the ads. Plus, listeners are hearing about your brand from someone they already know and trust.
Podcast ads work. In a 2021 survey (Maru/Matchbox) of podcast listeners from the US, 53% of respondents agreed or strongly agreed that after hearing a product advertised in a podcast, they searched online for more information about that product or service. 29% of respondents purchased the advertised product or service at a store or online. A 2019 BBC World Service study showed that the engagement rate of podcasts was 47% higher in comparison to radio and 27% higher than TV. And podcasts have only continued to grow in popularity.
Become a Sponsor
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.